What this is
Ad campaign creation and management builds on the bg_ad_campaigns table, reachable through ?page=ad_manager — the top-level organizing structure for an advertiser's activity, under which ad sets and individual creatives are grouped.
How it works
bg_ad_create_campaign($userId, $name) creates the top-level container a developer's tooling would then populate with ad sets and creatives — campaign-level settings (budget, overall objective) live here, with more granular targeting handled at the ad set level below it.
Holding BOT for this path
Ad tech development is expected to require standard developer BOT holding for API and tooling access — distinct from actual ad spend, which continues to run through the platform's existing payment processing regardless of your development-side BOT holding.
Related paths in Ad Campaigns