CPC and CPM Calculator
Free to download on every platform. Comes pre-installed on BotFone, BotPad and BotFlip — with extra free apps included.
About this app
WHAT IT DOES
CPC and CPM Calculator is a floating calculator panel that computes key advertising metrics. Enter cost, clicks, and impressions — the panel calculates CPC (Cost Per Click), CPM (Cost Per Mille / Cost Per 1,000 Impressions), and CTR (Click-Through Rate). Any two fields can be used to derive the third, making it useful for planning and performance analysis.
WHERE IT RUNS
This script runs on any website you visit. It reads only the page you are looking at, never other tabs, bookmarks, or browser data. All data stays in your browser — nothing is sent anywhere.
HOW TO USE
Click the CPC and CPM Calculator panel button in the BotGentz extension toolbar. The panel appears at the edge of the page. Enter your campaign cost, number of clicks, and number of impressions. The panel updates instantly — showing CPC, CPM, and CTR. Use "Copy Results" to copy the full analysis to your clipboard. You can save your default values — they persist across pages.
TECHNICAL MECHANISM
The calculator uses standard advertising formulas: CPC = Cost / Clicks (cost per individual click). CPM = (Cost / Impressions) × 1000 (cost per thousand impressions). CTR = (Clicks / Impressions) × 100 (percentage of people who clicked). All calculations run client-side in pure JavaScript, with no external dependencies. The UI updates in real time as you type. The calculator handles division by zero gracefully, showing a dash when inputs are missing.
THE PANEL
The panel is a floating overlay that you can drag anywhere on the screen by its header. It remembers its position per site so it reappears where you left it. The panel can be collapsed into a small handle to get it out of the way, and snapped to the edge of the page. It can be resized to fit your workflow. Press Escape to close the panel.
PLEASE NOTE
This script requires the free BotGentz extension to run. All data stays in your browser — nothing is transmitted or shared. The panel works on any website. The calculator is for estimation purposes only — actual campaign metrics may vary. Sites change — the script may need updates to match new site structures.
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